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Marketing musings
A space to share weekly musings on all things marketing - emerging technology, digital fundraising, paid media - insights & info for brands, agencies & charities.
Young donors: 6 need to knows
In the next two decades there is set to be a seismic shift both in society and in fundraising with millennials set to become the richest generation in history with an estimated $90 trillion wealth transfer set to happen - £5.5 trillion of which will happen in the UK. In this post, we explore a few ways to engage younger donors.
Is the new agency model a network?
With the role of the office space changing from that of a default location to more of a productive area where teams can meet and share ideas and solutions - do we need a reset of how agencies are made up?
TikTok - sink or win for fundraising?
With TikTok active users set to represent a third of the UK in the next two years, it is worth spending time on as a charity? Even if just for awareness and to increase consideration amongst the next generation of supporters?